Development Communication
Definition of Development
Seers (1969) said that it involves raising the mass of the people from poverty, illiteracy, unemployment, and social inequality. Therefore, development leads to the realization of the potential of the human personality.
Quebral (1971) development is the speedy transformation of a country and the mass of its people from poverty to dynamic state of economic growth that makes possible greater social quality and the larger fulfillment of the human potential.
Sandoval (1975) development refers to a rise in income plus changes in the economic and social structure.
Feliciano (1986) development encompasses three types:
1.Technological development - It is the acquisition of new skills in the farms and houses.
2. Economic development - This refers to the application of new agricultural practices to increase food production. It also includes a nationwide program of agrarian reform and cooperative development.
3.Social and Cultural development - changes from old values to new ones and, in general, change in modes of living which result in human well being.
Schumacher (1975) emphasized, for instance, that development does not start with goods. It starts with people and education, organization, and discipline. To him " alleviation of poverty depends primarily on the removal of this deficiencies".
Ong (1976) Therefore says that it really means developing people. Then, the people will change their environment. The development factors ,economy,social justice,moral values,attitude.
There is no Universal definition of development. Development is relative : its meaning varies based on
ones situation and experiences. Development is multi-dimensional.
Sources:
Classes Forming Now. (n.d.). Retrieved September 14, 2014.
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